Calling all fashion lovers… Please report immediately to Regent Street.
H&M’s high-end label, & Other Stories has landed in London town with an almighty thump, launching its debut store this weekend on Regent Street. For anyone who already loves H&M’s take on modern and fun fashion, this is its cool big sister you really want to hang out with.
& Other Stories is a two-floor space with a crisp white interior and black spotlights to illuminate all the gorgeous treasures on sale. The clothes are simple with clean lines, but are in no way dull. Metallics, towering chunky wedge heels, pops of neon and edgy colours will keep your wardrobe fresh and have all your friends asking ‘ooo, where did you get that?’
The label also offers beauty products and clever accessories which are a core part of the brand, such as preppy leather satchels, on-trend duffel bags and chunky jewellery to update your look. The price tag is a little more expensive than it’s sister brand H&M, but not extortionate and still reasonable. It offers something a bit different, more timeless and a look that fits perfectly with the London look.
If you are indulging in a spot of retail therapy on Regent Street this weekend, it is well worth a visit to & Other Stories to take away something special from your visit. I particularly love the makeup with a message – ‘Go girl, seek happy nights to happy days…’ carved into the blusher. Definitely created with this stylist city in mind where you never know where the day will take you.
http://www.stories.com/
NicolaG
